Axe Hair Crisis Relief

Axe 100 Girls:
To launch AXE’s range of men’s hair products, we had to let guys know how much bad hair hurts their game. So we put 100 girls in a room to judge guys’ hair. And waited. When guys uploaded a photo it was immediately sent live to moderators working in 24/7 shifts who responded not only to the guy’s hair, but to other characteristics like his expression, facial hair and accessories. The guy's photo was then sent back in a personalized, online evaluation from the 100 girls and a product recommendation to help them get girl approved hair.

To view video presentation click below:

100 Girls Website Case Study

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To view the site please click link below:

100 Girls Website (Website Live thru March 05 2009)
http://www.axe100girls.com

To view Pre-roll Banner click play below:

Fact Loader Pre-roll Banner:
This pre-roll video unit makes you believe you are actually watching the regular loader before a video starts.
Then we stop the loader at the number where we reveal a fact about guys hair and how much it matters to girls in the mating game.

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To view the facebook site please click link below:

AxeHairCrisis Facebook Site by Edelman (PR Agency)
http://www.facebook.com/axehaircrisisrelief